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The Ultimate Fighting Championship and VERSUS announced today that the UFC event airing this Thursday, March 3, will be broadcast in 3D for the first-time ever. The highly-anticipated card, which is headlined by a welterweight clash between Diego Sanchez and Martin Kampmann, emanates from the KFC Yum! Center in Louisville, Ky. and will air live at 9 p.m. ET/6 p.m. PT.

The 3D telecast, produced by VERSUS with the UFC and sponsored by Comcast Xfinity, will feature a separate 3D production crew and equipment from the traditional HD production. The telecast will also include a separate announce team, as veteran play-by-play voice Todd Harris will team up with UFC featherweight star Kenny Florian to call all of the night’s action.

Multiple 3D cameras will be placed strategically around the Octagon, giving viewers access to some new camera angles not usually seen during previous UFC 2D telecasts.  The 3D telecast will be made available live to those with 3D-capable television sets through dedicated 3D channels on affiliates across the country, including Comcast’s 24-hour, Next Generation Xfinity 3D channel.

“We’re really excited to start broadcasting UFC events in 3D,” UFC President Dana White said. “UFC is ahead of the curve when it comes to introducing new technology and we think UFC fans will really enjoy seeing fights in 3D.”