Comments on: The New Superbowl Logo: When The Mainstream Sports Media Comes Up Empty http://www.sportsuntapped.com/the-new-superbowl-logo-when-the-mainstream-sports-media-comes-up-empty-14505/ Just another WordPress weblog Sun, 22 Jan 2012 03:41:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Glisan http://www.sportsuntapped.com/the-new-superbowl-logo-when-the-mainstream-sports-media-comes-up-empty-14505/comment-page-1/#comment-1118 David Glisan Sat, 06 Feb 2010 23:16:43 +0000 http://www.sportsuntapped.com/?p=4505#comment-1118 The logo is as bad as you say, but what I've been scratching my head about is the thought process behind the need for a change in the first place. It's not like the collective sporting public was up in arms about the urgency of 'doing something about the damn logos'. The logo is as bad as you say, but what I’ve been scratching my head about is the thought process behind the need for a change in the first place. It’s not like the collective sporting public was up in arms about the urgency of ‘doing something about the damn logos’.

]]> By: kyle http://www.sportsuntapped.com/the-new-superbowl-logo-when-the-mainstream-sports-media-comes-up-empty-14505/comment-page-1/#comment-1113 kyle Sat, 06 Feb 2010 20:38:31 +0000 http://www.sportsuntapped.com/?p=4505#comment-1113 I am so against this new format I can barely stand it. I pray that these people realize how far off the mark they are with this and they scrap it after one year. Where's the color? Where's the design? This new logo is so dated and bland, it looks like it belongs in the 70's. To be "retro" is one thing, but there has to be some sense of style and modern-ness to it. Having a unique logo for each SuperBowl is part of what identifies every one of these games as different and great and sets a mood and excitement for the whole event. They evoke memories and emotions from each game even years after the fact. Conforming every logo to the same uninspired, vanilla format just drags the whole thing down. The bottom line is this: above all, the SuperBowl is a production. It's about entertainment. Why destroy one of the primary opportunities for marketing and branding for such a major event? Who's going to buy SuperBowl merchandise if it just looks the same as last year with a different number on it? Marketing firms must be burning images of Roger Goddell in effigy today. I am so against this new format I can barely stand it. I pray that these people realize how far off the mark they are with this and they scrap it after one year. Where’s the color? Where’s the design?

This new logo is so dated and bland, it looks like it belongs in the 70′s. To be “retro” is one thing, but there has to be some sense of style and modern-ness to it. Having a unique logo for each SuperBowl is part of what identifies every one of these games as different and great and sets a mood and excitement for the whole event. They evoke memories and emotions from each game even years after the fact. Conforming every logo to the same uninspired, vanilla format just drags the whole thing down.

The bottom line is this: above all, the SuperBowl is a production. It’s about entertainment. Why destroy one of the primary opportunities for marketing and branding for such a major event? Who’s going to buy SuperBowl merchandise if it just looks the same as last year with a different number on it? Marketing firms must be burning images of Roger Goddell in effigy today.

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