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Added July 15th, 2014 by Ian
MLB

Self-Serve beer machine introduced to Major League Baseball

There’s good news for beer-drinking baseball fans in America as Target Field in Minnesota, the home of the American League’s Minnesota Twins, now has self-serve beer machines on hand. This new machine is the very first in Major League Baseball and it was recently introduced to thirsty fans by serving up several types of beer such as Budweiser, Bud Light, Goose Island 312 Urban Pale Ale, and Shock Top Lemon Shandy. The machine was also available at the Major League All-Star Game in Minnesota on July 15.

However, since underage drinking could lead to a problem at the ball park, those who want to take advantage of the popular suds dispenser need to purchase a card for $10 or $20 from one of the stadium’s concession workers. This worker will check the person’s identification to make sure they’re of legal drinking age. Once a fan has paid for a card they can buy 48 ounces of beer every 15 minutes. Of course, these beer cards could still find themselves in the hands of minors since there’s no way the machine knows the age of the user.

Supposedly there are some employees hanging around the beer machine though to make sure intoxicated and/or underage people aren’t using it. Jeremy Jacobs Jr., who manages the concession stands for 10 different Major League ball parks, said it’s always a touchy issue when employees try to cut people off from their alcohol consumption, but it’s something that occasionally needs to be done to ensure the safety of everybody.

The way the machine is set up, customers can actually mix and match their 48 ounces of beer. Therefore, somebody could pull the lever for Goose Island Pale Ale and combine it with Budweiser if they choose. Jacobs claims that’s part of the fun though as it means the fans can try out the different types of beer by sampling just a few ounces of them. Jacobs said the self-serve beer machine idea could become a hit and be introduced at other stadiums around the U.S.

He said at least 100 cards for the machine were bought before most fans knew it was there. But after all of the media reports about the machine Jacobs is expecting it to become a big hit at Target Field. Jacobs then added that if the fans enjoy it and use the machine then he can see other ball parks trying out the machines.

 
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